Huang Wei
Professor

Professional Experience & Education

Professional History

    Dr. Huang is currently a professor, doctoral advisor, and Assistant Head of the Department of Social Science & Management at the Graduate School at Shenzhen, Tsinghua University; director of the Institute of Design Art; and director of the Open FIESTA Internet & Innovation Design (IID) Master Program. He aslo serves as a member GSST's academic and teaching committees that oversee teaching supervision.

    Dr. Huang has been engage in design practice, teaching, and academic research since 1981, and has been a memeber of the GSST faculty since 2003.

Education

    2003.04 - Diploma in Japanese Studies

    2002.02 - Ph.D., Tsinghua University

    1995.02 - M.A., Academy of Arts & Design, Tsinghua University

    1987.07 - B.A., Academy of Fine Arts, Fujian Normal University

    1981.01 - B.A., Xiamen Academy of Arts and Design, Fuzhou University


Instruction & Advising

Current Courses:

    Brand Image and Strategy Design; Visual Symbol Design; Introduction to Creative Design; Creative Thinking and Methods

Master's & Ph.D. Advising:

    Master's students - Brand image recognition system design;

    Ph.D. Students - Historical and theoretical research on brand image strategy design


Research

Interests:

    Brand image strategy and design, Visual symbol design


Additional Positions

Vice President of China Pharmaceutical Packaging Association and Chairman of Design Committee

National Committee of China Packaging Federation Design Committee

Editorial board of "China Design Yearbook"

Vice president of Shenzhen design and Art Alliance

Chairman of the Bureau of the Home and Decorative Design Alliance of the Greater Bay Area of Guangdong, Hong Kong and Macau

Member of Shenzhen Graphic Design Association

Member of the Expert Committee of Chinese Core Journal "Packaging Engineering"

Tsinghua University Shenzhen Graduate School Training Institute EMBA Excellent Course Professor

Expert of the brand expert database of the Ministry of Industry and Information Technology

Chief Expert of Brand Manager Training of Shenzhen Quality City Promotion Association

Shenzhen Municipal Government Development and Reform Commission Wenchuang project review expert

Specialized Brand Culture Strategy Consultant for Many Large and Medium-sized Enterprises in China



Selected Publications:

  1. Wei Huang, Gain Wisdom by Design—Introduction to Art &Design,ordinary high school art curriculum standard experimental textbook design volume,People's Education Press,  2005(1), P. 1-6;

  2. Wei Huang, The Reading of Beauty—Books Design,ordinary high school art curriculum standard experimental textbook design volume,People's Education Press, 2005 (1), P. 32-44;

  3. Wei Huang, The Awakening of Modern Design Consciousness in The Art of Calligraphy,Art Observation (National Chinese Core Journal), 1999 (12), p. 32-33;

  4. Wei Huang, The Theories and Methods of “Open Eyes”——a Problem of Cultivate Creative Thinking in The Art Design Education,Art & Design (National Chinese Core Journal), 2002(1), p.8-13;

  5. Wei Huang,The Application of Creative Thinking in Brand Logo Design, China Arts and Crafts Research Album,China Photography Press,2002(1),p.550-559;

  6. Wei Huang,The Rational Thinking about “Creative Thinking” in Art Design,Art & Design (National Chinese Core Journal),2002(1),p.7-8;

  7. Wei Huang,The Research about Training Methods of Artistic Design Creativity,Outstanding Papers Album of Higher Education Society of Tsinghua University,2005,p.154-176;

  8. Wei Huang,Training of Creative Thinking in Art Design,Art Education (National Chinese Core Journal),2006(7),p.10-11;

  9. Wei Huang, The Interpretation of Interpretation——Interpret The Innovative Thinking of Cultural Industry in Shenzhen,Art & Design (National Chinese Core Journal),2006(4),p.9-10;

  10. Wei Huang and Yan Zhang, Only Lean on the Old Sell New, Can We Unfading——The Core Cultural Value of Brand Image of Time-honored Food, Art & Design (National Chinese Core Journal),2008(2),p.38-39;

  11. Tingjun Sun and Wei Huang, Harmony in Diversity, Increasing the Value Altogether.——The Visual Image Design of Business Hotel Brand Architecture, Modern Advertising (National Chinese Core Journal),2009 Academic Journal(2),Total (167),p.53-55;

  12. Wei Huang, Zhi Yang, Cultural Creativity Enhances the Independent Brand Power of Enterprises, Hundred Schools in Arts (National Chinese Core Journal),2010(5), p.12-16 ;

  13. Zhi Yang, Wei Huang, Research on the Current Situation and Countermeasures of Creative Design Industry in Shenzhen, Hundred Schools in Arts (National Chinese Core Journal),2010(1), Total (112), p.7-11 ;

  14. Wei Huang, Xiaomei Nie,The Development Track of Brand Image Theory Under the Vision of Marketing, Art & Design, (National Chinese Core Journal),2012(5) ;

  15. Xiaomei Nie, Wei Huang, Separation and Blending: the Development Trend of Business Image Theory from the Perspective of Terminology Evolution, Modern Advertising (Core journals of Journalism and communication in China),2013 (12), p.12-17;

  16. Xiaomei Nie, Wei Huang, "Innovative Thinking" and "Entrepreneurial Spirit":An Analysis of the Core Values of American Master of Design Art, China Printing Technology Annual Report(2015), p.227-234;

  17. Wei Huang,From "Connection" to "Unicom"- "From Lausanne to Beijing" International Fiber Art Biennale Brand Image Improvement, The 9th Proceedings from Lausanne to Beijing International Fiber Art Biennale, China Architecture & Building Press,

  18. 2018(1),p.18-31.


Dr. Huang has been awarded more than 60 honorary titles, including: China Excellent Packaging Designer (2000), China Packaging Design Industry Outstanding Contribution Award (2001), China Packaging Design Industry Advanced Worker (2001), China Pharmaceutical Packaging Industry Special Contribution Award (2009), Shenzhen Excellent Teacher Award (2011), Tsinghua University Teaching Excellence Achievement Award (2002, 2008, 2016), Tsinghua University Excellent Course Title (2016), Tsinghua University Advanced Worker (2016), Nanyue Excellent Teacher Title (2018), Tsinghua University Shenzhen Graduate School Advanced Collective Awards (2014/2015/2016).